Fantastic voyage - Client research

How animation is able to help students learn and retain information for longer periods of time

While researching how animations are able to benefit students and their learning I came across this website: https://www.cgpundit.com/animation-in-education/. It explains how using animation in the education of students have been proved to show that both the visual and verbal communication in animation has allowed for students to retain information for longer periods of time. This is as long as the animation is designed well and that the educational aspects are portrayed correctly. It also goes on to talk about how animation encourages feedback between students and further questions and communication between the students and teachers.

The animation used in education can also effect the student's future and career path by either making the students more interested in the topic shown or by showing them what could be produced if they went into a creative career.

The website also speaks about the benefits that educational animations have on primary and secondary school students. For secondary school students they speak about how it can help to motivate students in class and how teachers can use it in presentations in order to keep their student's attention.

The students that will watch the animation will be in years 7 and 8 which means that they will be between the ages of 11 and 12 years old. In order to look further into my target market I decided to find out how long their attention span is able to last to see whether they would be able to concentrate and maintain interest in the animation while it is being shown. After looking at a variety of websites I have found that the average attention span for a 12 year old is around 20 minutes. I find this believable and found that this information benefits me as it is very likely that the student will be able to focus on the animation. 

I then did some further research into what animated films have been the most successful and found that films such as Frozen (2013) Inside Out (2015), Zootopia (2016), Toy Story 3 (2010), Up (2009) and Finding Nemo (2003) were all very successful and appealed to my target age range of 11 - 12 year olds. This will influence my animation's character design and style.